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Brand Kit

Simple guidance for using the Stoify brand

This page brings together the Stoify brand mark, the full-logo lockup, and simple guidance for using them clearly across marketing, product, and partner materials.

Brand mark

Stoify brand mark

The standalone Stoify mark is best used where a compact, recognisable brand identifier is the right fit, especially in tighter spaces where the full name does not need to appear.

Full logo lockup

Stoify

The full Stoify lockup pairs the mark with the brand name for places where recognition and clarity matter most. Use it when the Stoify name should appear clearly alongside the mark.

Usage guidance

Keep the brand application calm, clear, and consistent

Stoify’s visual identity works best when the mark and lockup are used consistently and given room to breathe. These notes are intentionally simple and focused on practical day-to-day brand use.

Keep the mark readable

Use the standalone Stoify mark at a size where the shape stays crisp and recognisable across web, product, and presentation surfaces.

Use the current lockup for branded references

When you need the product name alongside the mark, use the Stoify lockup consistently rather than recreating the brand in a custom arrangement.

Avoid crowding the logo

Give the mark and lockup enough clear space so they feel deliberate and premium instead of squeezed into busy layouts.

References

Use the current assets where they fit best

These are the main scenarios the existing Stoify brand assets are already suited for, without needing an expanded design-system export set.

Marketing pages

Use the full Stoify lockup when introducing the brand in headers, page intros, or link lists.

UI chrome

Use the standalone mark where space is tighter, such as compact navigation or icon-led layouts.

Press and mentions

Link back to this page or the existing SVG asset when a simple logo reference is needed.

Open the current SVG asset

Open the standalone Stoify mark directly for brand use, partner references, or quick asset download.

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