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Notes on connected commerce

Deep dives on storefront UX, conversion, operations, and the systems behind modern selling. 48 published posts in the archive.

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Featured post

How to connect your domain to a Stoify store
·Estimated reading time:2 min read
  • Education

How to connect your domain to a Stoify store

Connect an existing domain to Stoify: choose your primary hostname, add the displayed DNS records, verify HTTPS, and keep your Stoify address available.

By Stoify
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Browse the rest of the archive

Everything else published on the Stoify blog.

Introducing custom domains for Stoify storefronts
·Estimated reading time:1 min read
  • News

Introducing custom domains for Stoify storefronts

Give your store its own address with custom domains on Stoify Pro and above, dashboard DNS instructions, connection checks, and a working Stoify fallback.

By Stoify
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Introducing form page templates and overrides
·Estimated reading time:1 min read
  • News

Introducing form page templates and overrides

Give standalone Stoify forms a shared storefront layout, with title controls, split layouts, and custom content for individual forms.

By Stoify
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From Cart to Fulfillment With Fewer Gaps
·Estimated reading time:2 min read
  • Education

From Cart to Fulfillment With Fewer Gaps

The customer journey does not stop at checkout. Connect cart visibility, order handling, shipment updates, and returns so teams can follow what happens next.

By Stoify
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Introducing the Stoify MCP Server
·Estimated reading time:2 min read
  • News
  • Product

Introducing the Stoify MCP Server

Connect an MCP-compatible AI client to Stoify and work with site-scoped tools for catalog, storefront builder, settings, media, and SEO tasks.

By Stoify
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Inventory Visibility That Goes Beyond Stock Counts
·Estimated reading time:2 min read
  • Education

Inventory Visibility That Goes Beyond Stock Counts

A useful inventory view shows what is available, what is reserved, and where it can be fulfilled. Here is why that clarity matters as a store grows.

By Stoify
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Make Storefront Changes Without a Fragile Handoff
·Estimated reading time:2 min read
  • Education

Make Storefront Changes Without a Fragile Handoff

Campaigns and merchandising move quickly. A visual storefront workflow helps teams review pages, update content, and check the customer journey before changes go live.

By Stoify
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When Your Product Catalog Outgrows Spreadsheets
·Estimated reading time:2 min read
  • Education

When Your Product Catalog Outgrows Spreadsheets

A growing product catalog needs more than a shared sheet. Learn how connected product, variant, media, and import workflows keep updates easier to manage.

By Stoify
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Announcing Stoify redirect management
·Estimated reading time:1 min read
  • News
  • Product

Announcing Stoify redirect management

Stoify now gives merchants a safe, site-scoped workflow for 301 and 302 storefront redirects with scheduling, expiry, and query preservation.

By Stoify
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Introducing the Stoify SEO workspace
·Estimated reading time:2 min read
  • News
  • Education

Introducing the Stoify SEO workspace

Stoify now brings page-level metadata, canonical control, sitemap readiness, and Google PageSpeed audits into one module-aware storefront workflow.

By Stoify
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Introducing product badges for clearer storefront merchandising
·Estimated reading time:1 min read
  • News
  • Education

Introducing product badges for clearer storefront merchandising

Stoify product badges make new arrivals, best sellers, sales, and limited editions easier to spot across product cards and product pages.

By Stoify
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Introducing portfolio blocks for the Stoify page builder
·Estimated reading time:1 min read
  • News

Introducing portfolio blocks for the Stoify page builder

Create a personal introduction, skills section, contact links, photo timeline, and project case studies with five new portfolio layouts.

By Stoify
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Introducing Stoify multi-currency
·Estimated reading time:1 min read
  • News

Introducing Stoify multi-currency

Stoify now supports shopper-selected currencies, rate snapshots at checkout, and base-currency reporting without per-currency catalog maintenance.

By Stoify
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Announcing Stoify selective product duplication
·Estimated reading time:2 min read
  • News
  • Education

Announcing Stoify selective product duplication

Stoify now lets merchants create Draft product copies with selectable catalog data, direct collection references, and independent digital downloads.

By Stoify
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Announcing Stoify bundle products
·Estimated reading time:1 min read
  • News
  • Education

Announcing Stoify bundle products

Stoify now lets merchants create fixed kits and mix-and-match bundles from existing products with flexible pricing and component-aware inventory.

By Stoify
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Build a better post-purchase moment
·Estimated reading time:1 min read
  • News
  • Product

Build a better post-purchase moment

The Stoify storefront builder now lets merchants preview and edit the checkout success state without creating a test order.

By Stoify
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Give your storefront footer a point of view
·Estimated reading time:1 min read
  • News
  • Product

Give your storefront footer a point of view

Stoify adds Editorial, Minimal Utility, and Split Showcase footer layouts while keeping the familiar Classic footer in place.

By Stoify
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Announcing Shopify-style returns, refunds, and order cancellation
·Estimated reading time:1 min read
  • News

Announcing Shopify-style returns, refunds, and order cancellation

Stoify now connects return receiving, direct refunds, Stripe reconciliation, and pre-fulfillment order cancellation in one order workflow.

By Stoify
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A safer pause button for storefront operations
·Estimated reading time:1 min read
  • News
  • Product

A safer pause button for storefront operations

Maintenance mode gives Stoify merchants a branded, scheduled storefront pause while dashboards and protected previews stay available.

By Stoify
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Preview the entire customer journey before your storefront launch
·Estimated reading time:3 min read
  • News
  • Product

Preview the entire customer journey before your storefront launch

Stoify's storefront builder now lets teams review customer account states, temporary carts, checkout layouts, and global storefront surfaces without touching production data.

By Stoify
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Introducing the Stoify Media Reader
·Estimated reading time:1 min read
  • News
  • Product

Introducing the Stoify Media Reader

Scan general products, books, and physical media, compare smart catalogue matches, and create a stocked Stoify product after confirmation.

By Stoify
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How Stoify custom media storage limits work
·Estimated reading time:1 min read
  • Product
  • Guides

How Stoify custom media storage limits work

Understand what counts toward custom media storage, how plan quotas scale, and what happens when a site reaches its limit.

By Stoify
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Introducing the Stoify media library
·Estimated reading time:2 min read
  • News
  • Product

Introducing the Stoify media library

A focused asset desk for finding, previewing, reusing, and safely cleaning up every file behind a storefront.

By Stoify
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Building a storefront theme from a prompt
·Estimated reading time:3 min read
  • News
  • Education

Building a storefront theme from a prompt

How Stoify turns a client brand brief into a reviewable JSON theme package that can be previewed, applied, and reused privately.

By Stoify
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Developer access without a second storefront runtime
·Estimated reading time:2 min read
  • News
  • Product

Developer access without a second storefront runtime

Why Stoify's new Enterprise Code mode treats theme files as a controlled source surface that stays connected to the visual builder and live storefront preview.

By Stoify
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Introducing Stoify Forms and submission workflows
·Estimated reading time:3 min read
  • News
  • Education

Introducing Stoify Forms and submission workflows

Stoify now includes an optional Forms module for building storefront forms, reviewing submissions, and drawing visual email follow-up workflows.

By Stoify
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Introducing Stoify Events and ticketing
·Estimated reading time:2 min read
  • News
  • Education

Introducing Stoify Events and ticketing

Stoify now includes an optional Events module for publishing gatherings, selling ticket tiers, registering attendees, and sending timely customer reminders.

By Stoify
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Announcing Stoify back-in-stock alerts
·Estimated reading time:1 min read
  • News

Announcing Stoify back-in-stock alerts

Give shoppers a respectful way to hear when the exact product variant they want is available again.

By Stoify
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How Stoify's API Tools Keep Integrations Moving
·Estimated reading time:3 min read
  • News
  • Education

How Stoify's API Tools Keep Integrations Moving

Stoify's API release brings secure API key management, public catalog endpoints, a practical reference surface, and plan-aware rate limits into one calmer integration workflow.

By Stoify
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How Stoify Digital Products Keep Downloads Close to the Storefront Workflow
·Estimated reading time:3 min read
  • News
  • Education

How Stoify Digital Products Keep Downloads Close to the Storefront Workflow

Stoify now supports digital products with native file uploads, owned download access, an account downloads hub, and secure storefront delivery for completed orders.

By Stoify
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How Stoify Shipment Detail Pages Turn Fulfillment Into a Clearer Workflow
·Estimated reading time:2 min read
  • News
  • Education

How Stoify Shipment Detail Pages Turn Fulfillment Into a Clearer Workflow

Stoify’s new shipment detail page gives merchants a focused view of order context, shipment activity, and tracking so fulfillment does not live only inside the order screen.

By Stoify
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How Stoify Checkout Consents Keep Legal Acknowledgement Close to the Purchase
·Estimated reading time:2 min read
  • News
  • Education

How Stoify Checkout Consents Keep Legal Acknowledgement Close to the Purchase

Stoify now lets merchants configure ordered checkout consent checkboxes for privacy, terms, and policy acknowledgements directly in the checkout workflow.

By Stoify
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How Stoify Invoices Keep Order History Useful for Customers and Support
·Estimated reading time:2 min read
  • News
  • Education

How Stoify Invoices Keep Order History Useful for Customers and Support

Stoify’s invoice PDFs make order history easier to use by giving customers a direct PDF view and giving support a cleaner reference point for billing and fulfilment questions.

By Stoify
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Big Stoify Wishlist Updates Make Saved Products More Useful
·Estimated reading time:4 min read
  • News
  • Education

Big Stoify Wishlist Updates Make Saved Products More Useful

Stoify has expanded its wishlist workflow with a dedicated customer account page, storefront header access, and quick add behavior that respects assigned-location stock.

By Stoify
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How Stoify Customer Wishlists Turn Saved Products Into Demand Signals
·Estimated reading time:2 min read
  • News
  • Education

How Stoify Customer Wishlists Turn Saved Products Into Demand Signals

Stoify now supports customer wishlists, giving logged-in shoppers a way to save product variants while merchants track purchase intent from the dashboard.

By Stoify
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How the Stoify Loyalty Points Module Turns Repeat Orders Into a Storefront Workflow
·Estimated reading time:3 min read
  • News
  • Education

How the Stoify Loyalty Points Module Turns Repeat Orders Into a Storefront Workflow

Stoify now includes a loyalty points module for earning, tracking, and redeeming customer points directly inside checkout, orders, invoices, and customer records.

By Stoify
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How the New Stoify Import Export System Keeps Catalog Work Moving
·Estimated reading time:4 min read
  • News
  • Education

How the New Stoify Import Export System Keeps Catalog Work Moving

Stoify now includes reusable CSV and XLSX import and export controls for products, making it easier to move catalog data in and out without turning day-to-day merchandising into spreadsheet cleanup.

By Stoify
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Why Agentic Commerce Needs a Simple Platform First
·Estimated reading time:4 min read
  • Education
  • News

Why Agentic Commerce Needs a Simple Platform First

In an agentic world, ecommerce teams need a commerce system with clear catalog, inventory, storefront, SEO, cart, and API ground truth for AI to actually help.

By Stoify
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Announcing updates to the Stoify reviews system
·Estimated reading time:1 min read
  • News
  • Product

Announcing updates to the Stoify reviews system

Smaller improvements to reviews: verified purchases, analytics events, and an improved storefront experience.

By Stoify
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How Stoify Connects GDPR Cookie Consent With GA4-Ready Storefront Analytics
·Estimated reading time:3 min read
  • News
  • Education

How Stoify Connects GDPR Cookie Consent With GA4-Ready Storefront Analytics

Stoify now pairs a native GDPR cookie consent module with storefront Google tag support, giving merchants a cleaner way to manage privacy messaging and analytics from the same workspace.

By Stoify
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How the New Stoify Analytics Module Keeps Storefront Measurement Close to the Work
·Estimated reading time:2 min read
  • News
  • Education

How the New Stoify Analytics Module Keeps Storefront Measurement Close to the Work

Stoify now includes a native analytics module with Google tag support so teams can enable storefront tracking per site without pushing measurement into a separate setup layer.

By Stoify
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How the New Stoify Reviews System Turns Customer Proof Into Conversion Signal
·Estimated reading time:4 min read
  • News
  • Education

How the New Stoify Reviews System Turns Customer Proof Into Conversion Signal

Stoify now includes a native reviews module with verified purchase badges and Google Analytics tracking so teams can measure review activity alongside conversion behavior.

By Stoify
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Best Ecommerce Platform for Small Teams: Why Operating Clarity Matters
·Estimated reading time:4 min read
  • Education

Best Ecommerce Platform for Small Teams: Why Operating Clarity Matters

Small ecommerce teams usually need less platform sprawl and more operating clarity. Compare catalog, inventory, checkout, customer, and SEO workflows before choosing a platform.

By Stoify
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How to Choose a Shopify Alternative for a Growing Brand
·Estimated reading time:4 min read
  • Education
  • News

How to Choose a Shopify Alternative for a Growing Brand

What growing ecommerce teams should compare when evaluating a Shopify alternative, from catalog and inventory operations to storefront control, SEO, checkout, and integration overhead.

By Stoify
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Why Abandoned Cart Recovery Should Start Inside the Storefront
·Estimated reading time:6 min read
  • Education
  • News

Why Abandoned Cart Recovery Should Start Inside the Storefront

Cart recovery works better when it is treated as part of the storefront experience, not just a disconnected email tactic. Here is how better cart design, visibility, and follow-up improve ecommerce conversion.

By Stoify
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How Storefront UX Impacts Ecommerce Growth More Than You Think
·Estimated reading time:6 min read
  • Education

How Storefront UX Impacts Ecommerce Growth More Than You Think

Explore how user experience decisions across navigation, layout, and interaction design directly influence ecommerce conversions, trust, and long-term customer retention.

By Stoify
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Why Next.js SEO Optimizations Matter for Ecommerce Sales
·Estimated reading time:8 min read
  • Education

Why Next.js SEO Optimizations Matter for Ecommerce Sales

How faster rendering, better metadata, structured data, and crawl-friendly architecture in Next.js can help ecommerce brands win more traffic and convert more revenue.

By Stoify
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What Makes Stoify Different for Modern Ecommerce
·Estimated reading time:4 min read
  • Education
  • News

What Makes Stoify Different for Modern Ecommerce

A look at the Stoify approach to ecommerce, from product variants and digital products to live carts, multi-location stock, SEO controls, and connected customer modules.

By Stoify
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Bring your storefront and daily operations together in one place.